David Rollins & Rob Lee

You have been a creative duo for more than 15 years. What is your group dynamic like?

We started working together as writer/art director team in the agency world. This experience taught us the value of brainstorming, conceptual thinking, storytelling, and an iterative approach to creation. People are sometimes surprised by how vigorously we argue. We frequently see things very differently, and reconciling our points of view is what helps make the work great.

Why is food the beating heart of your work?

We’re fascinated in the symbolic aspects of food, in its intrinsic beauty, in the stories behind it, how it connects people, and in the sense of discovery and wonder that it’s capable of unlocking. Food is an endlessly interesting way of experiencing the world.

Among all this precision and exactitude, you seem to nonetheless grant a large place to humour in your images.

If something isn’t fun, then to us it’s not worth doing. We love to add an element of mischief or a layer of irony or humour into our images when we can, it’s one of the things that invites people to look closely. And it makes working together fun.