Let’s make something beautiful

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Transforming Shopping into an Artful Spectacle



The Bay and Rethink invited Les Garçons to imagine a shopping environment that magically understands and finds exactly what you need. They landed on the idea of an array of moving cylinders - The Machine, as they called it - and the stars of this show are truly the designers and artisans who built it. What fun it was for them to conceive and build these beautifully clever sets!

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Full of exciting colour, playful storytelling and clever camera work, the uniquely imaginative imagery of director/photographer duo Les Garçons leaps off the screen with its dazzling energy, distinctive stylization and elegant sleight of hand. Initially focused on culinary photography, the scope of their work has quickly grown to include human-focused stories and artful live-action film. Based in Montreal and Toronto, Les Garçons work with agencies and brands around the globe, signing prestigious campaigns with their highly stylized and polished visual signature.

[See the artists’ page](/en/artists/les-garcons)

**Les Garçons**  
Directors

**Isabelle Brutus**  
1st AD

**Nik Mirus**  
DOP

**Nico Tomassini**  
Key Gaffer

**Stéphane Klopp**  
Key Grip

**Michael Darby**  
Technodolly Operator

**Jeremy Bobrow**  
DIT

**Louisa Schabas**  
Production Design

**Kate Ray Struthers, Elliot Elliot**  
Decorator Techs

**Martin Handfield**  
Props Master

**Marianne Blais**  
Stylist

**Jess Cohen**  
Hair & Makeup

**Izzy Dean**  
Editor

**The Vanity**  
Post Production

**Wesley French, Gabrielle Audet, Leon Aureus, Aïsha Tamisha Jolicoeur, Geneviéve Langlois**  
Talent

**Lucho Calderon**  
BTS

**Jeremy Grice, Mia Thomsett**  
DVP, Creative Directors

**Maxime Sauté, Xavier Blais**  
Creative Directors, Rethink

**Mathieu Lacombe**  
Art Director, Rethink

**Tessa Waisglass**  
Agency Producer

**Yvonne Hercun**  
Producer

**Stéphanie Lavallée**  
Production Coordinator

**Rethink**  
Agency

**The Bay**  
Client

Credits

**Les Garçons**  
Réalisateurs

**Isabelle Brutus**  
1ère Assistante Réalisateur

**Nik Mirus**  
Directeur de la Photographie

**Nico Tomassini**  
Chef Électricien

**Stéphane Klopp**  
Chef Machiniste

**Michael Darby**  
Opérateur Technodolly

**Jeremy Bobrow**  
DIT (Digital Imaging Technician)

**Louisa Schabas**  
Directrice Artistique

**Kate Ray Struthers, Elliot Elliot**  
Décorateurs

**Martin Handfield**  
Maître des Propriétés

**Marianne Blais**  
Styliste

**Jess Cohen**  
Maquillage et Coiffure

**Izzy Dean**  
Monteuse

**The Vanity**  
Post-Production

**Wesley French, Gabrielle Audet, Leon Aureus, Aïsha Tamisha Jolicoeur, Geneviéve Langlois**  
Talents

**Lucho Calderon**  
BTS (Behind the Scenes)

**Jeremy Grice, Mia Thomsett**  
Directeurs de la Création

**Maxime Sauté, Xavier Blais**  
Directeurs Créatifs, Rethink

**Mathieu Lacombe**  
Directeur Artistique, Rethink

**Tessa Waisglass**  
Productrice, Agence

**Yvonne Hercun**  
Productrice

**Stéphanie Lavallée**  
Coordonnatrice de Production

**Rethink**  
Agence

**The Bay**  
Client

Quand la magie rencontre le shopping

LaBaie par Les Garçons

LaBaie par

Les Garçons

Where shopping meets magic

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TheBay by Les Garçons

TheBay by

A woman delighted by high-end handbags unveiling before her.

L’Éloi

TheBay by
Les Garçons

Transforming Shopping into an Artful Spectacle

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