Lunds & Byerlys by
Les Garçons
A campaign intensified by our sensesLes Garçons play with the slogan ‘Better in every sense’ in this ad for the American grocery chain Lunds & Byerlys. By focusing on the textures of the ingredients and the delicate sounds of the kitchen, the duo reminds us that gastronomy is a highly sensual affair above all.
The culinary shots, filmed using anamorphic lenses, are bathed in soft light that adds intimacy and delicacy to the production. They’re interspersed with outdoor sequences that remind viewers of the origin of the ingredients and extend the culinary journey of Les Garçons.
BIO
Full of exciting colour, playful storytelling and clever camera work, the uniquely imaginative imagery of director/photographer duo Les Garçons leaps off the screen with its dazzling energy, distinctive stylization and elegant sleight of hand. Initially focused on culinary photography, the scope of their work has quickly grown to include human-focused stories and artful live-action film. Based in Montreal and Toronto, Les Garçons work with agencies and brands around the globe, signing prestigious campaigns with their highly stylized and polished visual signature.
CREDITS
Les Garçons
Directors
Menad Kesraoui
Director of Photography
Isabelle Brutus
1st Assistant Director
Catherine Veaux Logeat
Script
Arturo Fransolet
1st Assistant Camera
Yan Clément
Steadicam Operator
Jeremy Bobrow
Digital Imaging Technician
Stéphane Klopp
Key Grip
Hugo Klopp
Best Boy Grip
Nicola Tomassini
Key Gaffer
Fred Demers
Best Boy Gaffer
Philippe Robitaille
3rd Gaffer
Frederique B. Ste-Marie
Set Designer
Marilyne G. Leduc
Decorator
Louis-Charles Gagnon
Set Technician
Daniel Chen
Food Stylist
Marianne Blais
Stylist
Joanie Lapointe
Hair and Makeup
Gaelle Da Silveira
Actress
Julien Marais
Production Director
Sacha Brunet
Unit Manager
Martin Berardelli
Locations Director
Chloé De Chevigny
Production Assistant on Set
Jeremy Dupont
Production Truck Assistant
Nelson Robert
Runner
Narimene Kerfouh
Canteen Manager
Andrieux Vasquez
Canteen Assistant
Félix Savard
Catering
Dany Cardinal
Security
L’ÉLOI
Production
Kristina Kirilyuk
Producer
Avril Tremblay
Production Coordinator
Rise & Shine
Agency
Abby Stavig
Production Director
Taylor Snyder
Creative Director
Nicole Custer
Art Director
Harry deGrood
Copywriter
Lisa Brody
Project Manager
Lunds & Byerlys
Client
Dan O’Rourke
Director of Marketing
Aaron Sorenson
Senior Communications Manager
Katie Tomsche
Content Manager