Let’s make something beautiful

Faisons quelque chose de beau

Infolettre

Newsletter

a gravity-defying waltz

lg_pc_naples-kitchen.mp4

“Our approach tells the story through two contrasting visual modes, one that’s more realistic and contemporary, full on vibrant colour and flavour, and another that is more dreamy and cinematic.” —Les Garçons

LG_PC_Flour clap.mp4

Les Garçons evoke a late September afternoon in Tuscany in this spot for President’s Choice Black Label Frozen Pizzas. In the director’s cut, slow-motion tossing sequences by Montreal pizzaiolo Fabrizio are edited in black and white as an homage to classic Italian cinema.

LG_PC_Atterrissage extended.mp4

“We’ve been working with our DP Nik Mirus for many years now, and this was our most enjoyable collaboration. Together, we created a clear picture in our minds of how the set and light would interact together to create a strong sense of atmosphere and a very specific moment in time.”

"We’ve been working with our DP Nik Mirus for many years now, and I think this was our most enjoyable collaboration. Together, we created a clear picture in our minds of how the set and light would interact together to create a strong sense of atmosphere and a very specific moment in time.”
-Les Garçons

Pate_lumiere.png

LG_DirectorsCut_LOBLAWS_clip_01.mp4

behind the scenes

BTS_Cover.mp4

“We don’t often have the opportunity of creating images that are purely lyrical like this. It’s wonderful to have the luxury of making something simple and beautiful.”

Full of exciting colour, playful storytelling and clever camera work, the uniquely imaginative imagery of director/photographer duo Les Garçons leaps off the screen with its dazzling energy, distinctive stylization and elegant sleight of hand. Initially focused on culinary photography, the scope of their work has quickly grown to include human-focused stories and artful live-action film. Based in Montreal and Toronto, Les Garçons work with agencies and brands around the globe, signing prestigious campaigns with their highly stylized and polished visual signature.

[See the artists’ page](/en/artists/les-garcons)

**Les Garçons**  
Directors

**Nik Mirus**  
Director of Photography

**Isabelle Brutus**  
1st Assistant Director

**Kévin Gourvellec**  
1st Assistant Camera

**Camille Baduraux**  
2nd Assistant Camera

**Benoît C. Gauthier**  
Steadicam Operator

**Daniel Lacasse**  
Digital Imaging Technician - video

**Jeremy Bobrow**  
Digital Imaging Technician - photo

**Mitchell Wright**  
**Grace Turnbull**  
Light Assistants

**Lucho Calderon**  
Videographer

**Olivier Arends Leblanc**  
Key Grip

**Bruno Roza**  
Best Boy Grip

**Steven Trudel-Henri**  
**Philippe Boudreau-Guay**  
Grips

**Nicola Tomassini**  
Key Gaffer

**Frédéric Demers**  
Best Boy Gaffer

**Philippe A. Robitaille**  
**Benoit Larivière**  
Gaffers

**Patricia Christie**  
Set Designer

**Kristina Peterson**  
**Jacques Rajotte**  
Decorators

**Dany Lussier**  
Head Painter

**Mérédith Hébert**  
**Ronan A. Guillaume**  
**Anis Ait Oudhia**  
**Fabrice Lapa**  
Painters

**Michel Sainte-Marie**  
**Louis-David Jobin**  
**Jaclyn Marsan**  
**François Parent**  
**Pierre Gagnon**  
**Claude Desmarais**  
**Gérald Tremblay**  
**Jean-Pierre Lachaine**  
Set Decorators

**Alain Gonzales**  
Props Stylist

**Nicole Young**  
Food Stylist

**Heidi Bronstein**  
Food Stylist Assistant

**Jess Cohen**  
Hair and Makeup

**Marianne Blais**  
**Laurence Lambert**          
Stylists

**Fabrizio Covone**  
Model

**Thiébault Rouyer**  
**Simon Paquette**  
Production Assistants

**L’ÉLOI**  
Production

**Yvonne Hercun**  
Producer

**Avril Tremblay**  
Production Coordinator

**Loblaw**  
Agency

**Judith Gannon**  
Creative Director

**Emily Robinson**  
Director Program Management

**Lorrie Zwer**  
Producer

**Loblaws**  
Client

**Jim Wortley**  
ECD 

**Joel Leavitt**  
Senior Director and Control Brand Marketing 

**Emily Robertson**  
Senior Brand Manager

**Mackenzie Stamper**  
Manager and Control Brand Marketing
















L’Éloi

Loblaws by
Les Garçons

a gravity-defying waltz

behind the scenes

BIO

Credits

Browse More

Power Games by Les Garçons

Skippy by Les Garçons

Wisconsin Cheese by Caravane

Loblaws by Les Garçons

a gravity-defying waltz

behind the scenes

Browse More

Power Games by Les Garçons

Skippy by Les Garçons

Wisconsin Cheese by Caravane

Loblaws by
Les Garçons