Let’s make something beautiful

Faisons quelque chose de beau

Infolettre

Newsletter

LM Chabot went big—as big as the hair of the class of ’87—to launch Curology’s latest hair growth formula. Combining retro infomercial references with spot-on actor direction, this campaign makes us want to get “follicly fit.”

One thinks about the message while the other thinks about the form. One captures the essence of the subject while the other captures their image. Whether on set or at their Montreal home, the directing and photography duo LM Chabot have turned their life into an ongoing brainstorming session where the quest for the unexpected is the focus. Technical prowess, depth of message and thoughtful staging have long attracted clients from around the world who seek the graphic signature that has made their mark for over 15 years.

[See the artists’ page](/en/artists/lm-chabot)

**LM Chabot**  
Directors

**Ménad Kesraoui**  
Director of Photography

**Isabelle Brutus**  
1st Assistant Director

**Catherine Veaux-Logeat**  
Scripte

**Arturo Fransolet**  
1st Assistant Camera

**Miguel Templon**  
2nd Assistant Camera

**Simon Desrochers**  
**Jean-Sébastien Houle**  
Digital Imaging Technician - video

**Marc-André Bonesso-Dumas**    
Digital Imaging Technician - photo 

**Stéphane Klopp**  
Key Grip

**Lucas Navennec**  
Best Boy Grip

**Maxime Fréchette**  
**Kim Larouche**  
Grips

**Hugo Roy**  
Key Gaffer

**Sofian Derdouri**  
Best Boy Gaffer

**Paolo Malo**  
**Dominic Léonard**  
Gaffers

**Maxime Dumesnil**  
Sound Engineer

**Victor Hayeur**  
Boom Operator

**Frédérique B. Ste-Marie**  
Set Designer

**Taos-Daphné Houasnia**  
Set Designer Assistant

**Aymeric Frescura**  
**Louis-Charles Gagnon**  
Set Decorators

**Léa Giguère-Santini**  
Head Painter

**Carl Pépin**  
Props Stylist

**Jay Forest**  
Stylist

**Cristina Mendizabel**  
Stylist Assistant

**Rudy Cavalier**  
Hair Stylist

**Kei Sugiura**  
Hair Stylist Assistant

**Ronnie Tremblay**  
Makeup

**Axel Kamali**  
Makeup Assistant

**Kristian Dalisay**  
Choreographer

**Julian Nelson**  
**Faiyaz Sardar**  
**Song Wang**  
**Izzy**  
**Jamie**  
Models

**Jhamillia Weekes-Bowers**  
**Nahal Niakan**  
**Whitney Tolpinrud**  
Dermatologists

**L’ÉLOI**  
Production

**Alexe Laroche**  
**Marie-Luce Lessard**        
Producers

**Alexandrine Benoit**  
**Xavier Kieffer**  
Production Coordinators

**Julien Marais**  
Set Manager

**Sacha Brunet**  
Unit Manager

**Elliot Labrie-Plante**  
**Virginie Morin**  
**Nelson Robert**  
Production Assistants

**Élise Lamarre**  
Canteen Manager

**Marc-Antoine Savignac**  
Canteen Manager Assistant  

**Territorial**  
Agency

**Robert Balog**  
Founder, Creative

**Topher Burns**  
Founder, Strategy

**Julie Sullivan**  
Executive Producer

**Christina Cooksey**  
ECD

**Michael Anderson**  
Art Director, Copywritter

**Michelle Wang**  
Art Director, Design

**Curology**  
Client

**Megan Seman**  
Director of Brand

**Sasha Riddle**  
Senior Producer

**Tracey Cooke**  
Senior Brand Manager


Credits

Quand les années 1980 s’offrent un retour en force

Curology par LM Chabot

Curology par

LM Chabot

Bringing back the 80s for a hair growth brand

lg_SHOT-EXTRA-01-HAIR-TOSS-6787.jpeg

thumbnail_SHOT-EXTRA-01-HAIR-TOSS-6787.jpeg

xl_SHOT-EXTRA-01-HAIR-TOSS-6787.jpeg

SHOT-EXTRA-01-HAIR-TOSS-6787.jpeg

Curology by LM Chabot

Curology by

 An infomercial parody with aerobics dancers in a fluorescent setting and a man flexing and pitching the Curology brand..

curology_trim_02.mp4

L’Éloi

Curology by
LM Chabot

BIO

Credits

Browse More

Tourisme Montréal by LM Chabot

Nike by LM Chabot

Casinos du Québec by Jodi+Alex