Casinos du Québec by
Jodi+Alex
A lifestyle campaign that wins it all
Jodi+Alex captured the thrill of a gambling night—and the morning after—in this exciting campaign where they explored every corner of a casino, embracing an editorial edge that showcased their signature style.
BIO
It wasn’t long after they started dating—and realized they owned the same Martin Parr books—that Jodi Heartz and Alex Blouin began working together almost 10 years ago. While throwing after parties in Montreal, the pair slowly evolved into a full-blown creative direction and photography duo, leveraging Alex’s background as a DJ and illustration designer and Jodi’s sense for fashion and the fine arts to create images that are strong, raw and fresh. Always on the lookout of their environment and the people around them, they draw inspiration from everyday life to elevate their projects.
Credits
Jodi+Alex
Photographers
Renaud Lafrenière
Xavier Macdonald
Light Assistants
Mitchell Wright
Digital Imaging Technician
Vanessa Lee Jackson
Props stylist
Jay Forest
Stylist
Alper sisters
Hair and Makeup
Brittany Luttrell
Laetitia
Models
Madame Brown
Production
Sid Lee
Creative direction
