Tourisme Montréal by
LM Chabot
A campaign — and love letter — to a city
Montreal means festivals all summer long, bagels on the mountain and every restaurant you can imagine. As great lovers of their city, LM Chabot went beyond the usual landmarks and instead captured its vibrant, creative energy. This campaign won two Applied Arts Photography Awards in 2024.
“This project represents us perfectly: shooting on location with a variety of characters, a strong narrative and a colourful, lifestyle aesthetic. It’s the perfect mix of everything we love to do.” —LM Chabot
“When you look more closely at the photos, little details begin to reveal themselves, winks that add to the fun. One of the key words in this campaign was maximalism.” —LM Chabot
“Our greatest satisfaction comes from presenting our city, a place we’ve always felt strongly attached to. It’s very meaningful to us!” —LM Chabot
BIO
LM Chabot don't do subtle. Photographer and director duo Jolianne LM and Alex Chabot are the Montreal team behind some of the most unapologetically bold visuals you'll see. Years in the game have taught them one thing: safe is boring. Their signature explosion of color and narrative punches above its weight, attracting clients worldwide who crave that indefinable something their work delivers.
Awards
2024 – Applied Arts, Lifestyle Photography, Series (Tourisme Montréal)
2024 – Applied Arts, Travel Photography, Series (Tourisme Montréal)
Credits
LM Chabot
Photographers
Jean-Christophe Jacques
Pascal Ferraris
Michel Gamache
Light Assistants
Marc-André Bonesso-Dumas
Digital Imaging Technician
Jay Forest
Stylist
Cristina Mendizabal
Stylist Assistant
Valeria Amirova
Hair and Makeup
Ella Ruby
Alexandra Plourde
Hair and Make-up Assistants
Julien, Katherine, Emily, Robert, Applyrs, Van, Angelina, Cloé, Josée, Mystica, Alexandre, Jay, Julieta, Isabella, Venissa, Hani et Patricia
Models
Alicia Brousseau
Lifeguard
L’ÉLOI
Production
Kristina Kirilyuk
Producer
Alexandrine Benoit
Stéphanie Lavallée
Production Coordinators
Mathieu Brive
Grace Turnbull
Production Assistants
Victoria Lord
Photo Retoucher
LG2
Agency
Isabelle Thouin
Producer
Étienne Roy-Martel
Art Director
Maxime Jenniss
Creative Director
Tourisme Montréal
Client
