Let’s make something beautiful

Faisons quelque chose de beau

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Just move it

lmc_bike.mp4

In this campaign for Nike, LM Chabot broke the rules of perspective, movement and scenography to create a hub where anything is possible.

lmc_ballon-2.mp4

“We gave ourselves some interesting technical challenges, like creating the impression that the ball hits the camera without breaking it. Four hands and a bean bag did the job.“ —LM Chabot

lmc_pents-nuages-2.mp4

LM Chabot played with camera movements, inserted quick transitions and defied gravity to make viewers feel like they were part of a game.

F_Montage_2023-02-08_LMCxNIKE_SHOT_5_Float_Hero_Fam_5957_V3.jpg

One thinks about the message while the other thinks about the form. One captures the essence of the subject while the other captures their image. Whether on set or at their Montreal home, the directing and photography duo LM Chabot have turned their life into an ongoing brainstorming session where the quest for the unexpected is the focus. Technical prowess, depth of message and thoughtful staging have long attracted clients from around the world who seek the graphic signature that has made their mark for over 15 years.

[See the artists’ page](/en/artists/lm-chabot)

**LM Chabot**  
Directors and photographers

**Clara l'Heureux-Garcia**  
1st Assistant director

**Ménad Kesraoui**  
Director of photography

**Kévin Gourvellec**  
1st Assistant camera

**Camille Baduraux**  
2nd Assistant camera

**Kes Tagney**  
Steadicam operator

**Jeremy Bobrow**  
DIT

**Nicola Tomassini**  
Key gaffer

**Frédéric Demers**  
Best boy gaffer

**Philippe A. Robitaille**  
**Éric Proulx**    
Gaffers

**Bastien Meyer**  
Key grip

**Olivier Arends Leblanc**  
Best boy grip

**Steven Henri-Trudel**  
**Lucas Navennec**  
Grips

**Chad E. Concepcion**  
Choreographer

**Simon Laliberté**  
Truck owner

**Neal Hardie**  
**Mitchell Wright**  
Light assistants

**Valeria Amirova**  
Hair and make-up

**Ella Ruby Dero**  
**Axel Bibineza Kamali**  
Hair and make-up assistants

**Maki Katsumoto**  
Stylist

**Sarah Sweeney**  
Stylist assistant

**Jeremy Noel**  
Set designer 

**Joëlle Fréchette**  
**Eugénie Crevier**  
Set designer assistants

**Supersavant**  
Music and VFX 

**Valérie Laliberté**  
**Marc-André Bonesso-Dumas**    
Photo retouchers

**Outpost**  
Post-production video

**Charlotte Frackowiak**  
**Ariane Lalande**  
Production assistants

**Kiana Charbonneau**  
**Soleen Park**  
**Jeremy Ha**  
**Andrew Ea**  
**Alexandra Perez**  
**Roxenne Quenneville**  
**Claire Dejames Boca**  
**Emiko T.**  
**Liam Nguyen**  
Talents

**L’ÉLOI**  
Production

**Yvonne Hercun**  
Producer

**Alexandrine Benoit**  
**Stéphanie Lavallée**  
Production coordinators

**AKQA**  
Agency

**Mariana Reis**  
Senior art director

**Kate Thornton**  
Senior project manager/producer

**Nuno Salvaterra**  
Creative director

**Jessie Grav**  
Group account director

**Nike**  
Client

**Kristin Regentin**  
Creative producer

**Anagha Alreja**  
Creative director

**James Edwards**  
Marketing








L’Éloi

Nike by
LM Chabot

Just move it

BIO

Credits

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LM Chabot