Let’s Make Something Beautiful

Let's Make Something Beautiful

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Just move it

lmc_bike.mp4

In this campaign for Nike, LM Chabot broke the rules of perspective, movement and scenography to create a hub where anything is possible.

lmc_ballon-2.mp4

“We gave ourselves some interesting technical challenges, like creating the impression that the ball hits the camera without breaking it. Four hands and a bean bag did the job.“ —LM Chabot

lmc_pents-nuages-2.mp4

LM Chabot played with camera movements, inserted quick transitions and defied gravity to make viewers feel like they were part of a game.

F_Montage_2023-02-08_LMCxNIKE_SHOT_5_Float_Hero_Fam_5957_V3.jpg

LM Chabot don't do subtle. Photographer and director duo Jolianne LM and Alex Chabot are the Montreal team behind some of the most unapologetically bold visuals you'll see. Years in the game have taught them one thing: safe is boring. Their signature explosion of color and narrative punches above its weight, attracting clients worldwide who crave that indefinable something their work delivers.  

[See the artists’ page](/en/artists/lm-chabot)

**LM Chabot**  
Directors and photographers

**Clara l'Heureux-Garcia**  
1st Assistant director

**Ménad Kesraoui**  
Director of photography

**Kévin Gourvellec**  
1st Assistant camera

**Camille Baduraux**  
2nd Assistant camera

**Kes Tagney**  
Steadicam operator

**Jeremy Bobrow**  
DIT

**Nicola Tomassini**  
Key gaffer

**Frédéric Demers**  
Best boy gaffer

**Philippe A. Robitaille**  
**Éric Proulx**    
Gaffers

**Bastien Meyer**  
Key grip

**Olivier Arends Leblanc**  
Best boy grip

**Steven Henri-Trudel**  
**Lucas Navennec**  
Grips

**Chad E. Concepcion**  
Choreographer

**Simon Laliberté**  
Truck owner

**Neal Hardie**  
**Mitchell Wright**  
Light assistants

**Valeria Amirova**  
Hair and make-up

**Ella Ruby Dero**  
**Axel Bibineza Kamali**  
Hair and make-up assistants

**Maki Katsumoto**  
Stylist

**Sarah Sweeney**  
Stylist assistant

**Jeremy Noel**  
Set designer 

**Joëlle Fréchette**  
**Eugénie Crevier**  
Set designer assistants

**Supersavant**  
Music and VFX 

**Valérie Laliberté**  
**Marc-André Bonesso-Dumas**    
Photo retouchers

**Outpost**  
Post-production video

**Charlotte Frackowiak**  
**Ariane Lalande**  
Production assistants

**Kiana Charbonneau**  
**Soleen Park**  
**Jeremy Ha**  
**Andrew Ea**  
**Alexandra Perez**  
**Roxenne Quenneville**  
**Claire Dejames Boca**  
**Emiko T.**  
**Liam Nguyen**  
Talents

**L’ÉLOI**  
Production

**Yvonne Hercun**  
Producer

**Alexandrine Benoit**  
**Stéphanie Lavallée**  
Production coordinators

**AKQA**  
Agency

**Mariana Reis**  
Senior art director

**Kate Thornton**  
Senior project manager/producer

**Nuno Salvaterra**  
Creative director

**Jessie Grav**  
Group account director

**Nike**  
Client

**Kristin Regentin**  
Creative producer

**Anagha Alreja**  
Creative director

**James Edwards**  
Marketing








L’Éloi

Nike by
LM Chabot

Just move it

BIO

Credits

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Nike by LM Chabot

Just move it

Browse More

Tourisme Montréal by LM Chabot

Curology by LM Chabot

Little Burgundy by Gerardo Alcaine

Nike by
LM Chabot