Your advertising projects require large teams. Is your role in these projects very different from your role in making short films?
For sure! In advertising, I’m not the only one who leads; I'm part of a creative team. I love this process; you have to bring fresh ideas to the table, but always remain open to discussion in order to see ideas evolve in collaboration with the agency and the clients. My role is also to build teams that work well together, to be the connecting link between the agency, the client and the technical team and ensure that everything flows. When you are surrounded by people with whom you love to work, it's the best job in the world!
Which parallel could you make between your advertising projects and your short films? What signature do you bring to the projects?
All my projects focus on people. I want to capture the honest moments and emotions that are a part of everyone’s story. The little insights that we can all relate to. Whether I'm working with actors in fiction or with subjects in documentaries, I work closely with the person to help them reach their full potential in front of the camera. Being open to others and listening to their stories is perhaps the greatest quality I have developed in my personal work over the years. It has also become the DNA of the images I make.
Contemplation is one of the characteristics of your films. What feeling do you want to convey through this lens?
I realized at an early stage of my personal practice that the depth of perception of an image greatly depends on the amount of time we remain focused on it. It feels like the opposite of entertainment. I discovered this idea while studying visual arts: as an example, we can look at a painting for 5 seconds and move on, but if we look at it closely for 10 minutes, our experience will be completely different. By investing our attention in the long term, we are always discovering new perspectives.