Gerardo Alcaine
Director and Photographer
Capturing the flow
Gerardo creates simple, authentic images that focus on the intimate experience of beauty, whether in fashion campaigns or the many music videos he directs.
Magic realism
For Shoppers Drug Mart, Gerardo crafted short vignettes about the intimate relationship we all have with our skin.
Gerardo is a visual poet of the everyday. When not on set, he writes about memory, plans his next music video and spends time with his dog Marvin, his camera always within reach.
ABOUT
Born and raised in El Salvador, Gerardo Alcaine found his passion for visual storytelling in Montreal, where he’s now celebrated for his work in independent film, music videos, advertising and fashion. With an innate ability to blend colour harmoniously, Gerardo shapes daring and audacious visuals, imbuing them with a refined and mature aesthetic. His infectious positivity radiates through every project, setting the stage for an exceptional atmosphere on set.
RECENT CLIENTS
Frank And Oak
Little Burgundy
Olay
Shoppers Drug Mart
Hudson’s Bay