Montreal means festivals all summer long, bagels on the mountain, spontaneous picnics and every single restaurant you can imagine. As great lovers of their city, LM Chabot didn't stop at Montreal's landmarks, but instead channeled all it's colorful, creative and perfectly eclectic energy.
It's one of our latest projects that best represents us: shooting on location, with lots of characters, a strong narrative and a colorful, lifestyle-type aesthetic. It's a perfect mix of everything we love to do.
When you look at the photos more closely, there are little details that reveal themselves, winks that add to the fun. One of the key words in this campaign was maximalism.
What gives us the greatest satisfaction is that we're presenting our city, to which we've always felt strongly attached. It's very meaningful to us!
PHOTOGRAPHES: LM CHABOT
ASSISTANT.ES PHOTO: JEAN-CHRISTOPHE JACQUES, PASCAL FERRARIS & MICHEL GAMACHE
DIT: MARC-ANDRE DUMAS
STYLIST: JAY FOREST
STYLIST ASSIST: CRISTINA MENDIZABAL
H&MU: VALERIA AMIROVA
H&MU ASSIST: ELLA RUBY & ALEXANDRA PLOURDE
TALENTS : JULIEN, KATHERINE, EMILY, ROBERT, APPLYRS, VAN, ANGELINA, CLOE, JOSEE,
MYSTICA, ALEXANDRE, JAY, JULIETA, ISABELLA, VENISSA, HANI & PATRICIA
SAUVETEUR:ALICIA BROUSSEAU
RETOUCHE: VICTORIA LORD
PRODUCTION: KRISTINA KIRILYUK
COORDONNATRICE DE PRODUCTION : ALEXANDRINE BENOIT
COORDONNATRICE DE PRODUCTION: STEPHANIE LAVALLEE
ASSISTANT.E DE PRODUCTION: MATHIEU BRIVE & GRACE TURNBULL
AGENCE: LG2
PRODUCTION: ISABELLE THOUIN
DA: ÉTIENNE ROY-MARTEL
DC : MAXIME JENNISS