LM Chabot had fun breaking the rules for Nike's latest campaign. They defied the norms of perspective, movement and scenography to create a hub where anything is possible.
We wanted to play with camera movements, insert quick transitions, defy gravity, with the same dynamism as in the world of sports.
We gave ourselves some interesting technical challenges, like creating the impression that the ball hits the camera without breaking it. Four hands and a bean bag did the job!
The mandate wasn't to create a smooth, seamless universe, but to feel the studio as an integral part of the set and the story.
DIRECTORS & PHOTOGRAPHERS: LM CHABOT
ASSIST DIRECTOR: CLARA L'HEUREUX
DOP: MENAD KESRAOUI
1ST AC: KEVIN GOURVELLEC
2ND AC: CAMILLE BARDURAUX
STEADICAM OPERATOR: KES TAGNEY
DIT + DIGITECH: JEREMY BOBROW
KEY GAFFER: NICO TOMASSINI
GAFFER BEST BOY: FRÉDÉRIQUE DEMERS
2ND GAFFER: PHILIPPE ROBITAILLE
3RD GAFFER: ERIC PROULX
KEY GRIP: BASTIEN MEYER
GRIP BEST BOY: OLIVIER ARENDS LEBLANC
GRIP 3ND: STEVEN HENRI TRUDEL
4RTH GRIP: LUCAS NAVENNEC
CHOREOGRAPHER: CHAD
OWNER FOOD TRUCK: SIMON LALIBERTÉ
LIGHT ASSISTANT: NEAL HARDIE
LIGHT ASSISTANT: MITCHELL WRIGHT
H&MU: VALERIA AMIROVA
HMU ASSIST: AXEL BIBINEZA KAMALI
HMU ASSIST: ELLA RUBY DERO
STYLIST: MAKI KATSUMOTO
STYLIST ASSISTANT: SARAH SWEENEY
SET DESIGNER: JEREMY NOEL
SET ASSISTANT: JOËLLE FRECHETTE
SET ASSISTANT: EUGENIE CREVIER
MUSIQUE ET VFX: SUPERSAVANT
RETOUCHE PHOTO: VALERIE LALIBERTE
RETOUCHE WIGGLEGRAMS: MARC-ANDRE DUMAS
POST VIDEO: OUTPOST
PRODUCER: YVONNE HERCUN
PRODUCTION COORDINATOR: STEPHANIE LAVALLÉE
PRODUCTION ASSISTANT: CHARLOTTE FRACKOWIAK
PRODUCTION ASSISTANT: ARIANE LALANDE
CASTING: KIANA CHARBONNEAU, SOLEEN PARK, JEREMY HA, ANDREW EA, ALEXANDRA PEREZ,
ROXENNE QUENNEVILLE, CLAIRE DEJAMES BOCA, EMIKO T, LIAM NGUYEN
SR. ART DIRECTOR: MARIANA REIS
SR PROJECT MANAGER/PRODUCER: KATE THORNTON
CREATIVE DIRECTOR: NUNO SALVATERRA
GROUP ACCOUNT DIRECTOR: JESSIE GRAV
CREATIVE PRODUCER: KRISTIN REGENTIN
CREATIVE DIRECTOR: ANAGHA ALREJA
MARKETING: JAMES EDWARDS