Under Armour by
Justin Abernethy
Touch downWHEN STARS ALIGN
With only 10 minutes to get the shot, Justin managed to turn pressure into diamonds with the Baltimore Ravens Wide Receiver Zay Flowers in this National campaign, now visible in every Under Armour store across the US.
The campaign shines bright with the infectious energy of Zay Flowers and Justin’s technique.
Bio
Justin Abernethy is an award-winning, Toronto-based director and photographer specializing in fashion, commercial, and music video. Growing up in the early 2000’s, Justin was—and continues to be—influenced by the rich nature of cartoons and animation, bold graphic design and various digital mixed-media of the era. With this Y2K-inspired lens, his work utilizes texture, stark contrasting tones and vibrant bursts of light and colour to create abstract depictions of his subject matter that transcend both moving and still images.
CREDITS
Justin Abernethy
Photographer
Connor Parrott
Creative Director
Kirk Roush
Creative Director
FreenJoy
Production Company
ProdCo
Production Company
Lydia Richards
Producer
Tara Sheree
Executive Producer