Bell x Samsung by
Justin Abernethy
An Olympic level collaborationBREAK IT DOWN
Justin infused this heavy-hitting Bell x Samsung collaboration — originally created to air during the 2024 Paris Olympics — with techniques from his background in music videos.
Featuring Olympic break-dancing gold-medalist Phil Wizard, this spot radiates with Justin’s signature energy.
Bio
Justin Abernethy is an award-winning, Toronto-based director and photographer specializing in fashion, commercial, and music video. Growing up in the early 2000’s, Justin was—and continues to be—influenced by the rich nature of cartoons and animation, bold graphic design and various digital mixed-media of the era. With this Y2K-inspired lens, his work utilizes texture, stark contrasting tones and vibrant bursts of light and colour to create abstract depictions of his subject matter that transcend both moving and still images.
CREDITS
Justin Abernethy
Director
Zachary Koski
Director of Photography
Chris Simon
1st Art Director
Dave Stuart
1st Assistant Camera
Kwaku Kufuor
2nd Assistant Camera
Scott Wylie
Digital Image Technician
Cliff Ramnauth
Key Grip
Paul Naghten
Best Grip
Sean Sullivan
Grip
Jordan Jonson
Grip
Tenzin Woeser
Gaffer
Cian Foley
Best Electric
John Harden
Electric
Warren Howard
Electric
Alistair Sinclair
Flight Head Tech
Vithusan Vijayaratnam
F32 Tech
Matt Arora
LED Tech
Caitlin Wright
Wardrobe Stylist
Lauren Novak
Wardrobe Designer
Adam Oaknine
Make-up Artist
Eva Kozlova
Production Designer
Brad Capstick
Buyer
Grace Robertson
Set Dresser
Adam Palmer
Executive Producer
Amy Groll
Post Producer
Calvin Barnard
Producer
Trevor Evoy
Project Manager
Amar Shinde
Coordinator
Itzel Velázquez Martínez
Script Supervisor
Shane Krick
Location Manager
Dylan Best
Key Production Assistant
Brain Chambers
Offline Editor
Felipe Chaparro
Online Editor
Rodeo Fx
Colour House
Ana Escorse
Colourist