Tissot by
Guillaume Allantaz
A campaign worth the watchGuillaume Allantaz takes Tissot for a spin in this launch campaign for the Chemin des Tourelles collection, featuring innovative camera movements and a curated visual style reminiscent of music videos.
BIO
Guillaume Allantaz began his career as a graphic designer and later became an art director in the watchmaking industry. Born and raised in the French Alps, he’s always had a strong connection to outdoor activities, which first allowed him to capture action against the stunning landscapes surrounding him. After refining his attention to detail and aesthetic sensibility in illustration, painting and photography, Guillaume transitioned to directing films, working on documentaries and commercials worldwide. He now crafts powerful and emotional visual campaigns for prestigious brands.
Credits
Guillaume Allantaz
Director
Vincent Raineri
Set Designer and Content Creator
Elisabeth Treigerman
Frederik Woloszynski
Models
Soldats
Production
Creative Doing
Creative Agency
