The North Face by
Guillaume Allantaz
The journey to the starting lineIn this campaign for The North Face Summit Series x IKB, director Guillaume Allantaz trains his camera on runner Jiasheng Shen.
TO THE SUMMIT
This campaign was released on the eve of Jiasheng Shen's participation in the 2024 Ultra-Trail Mont-Blanc in Chamonix.
BIO
Guillaume Allantaz began his career as a graphic designer and later became an art director in the watchmaking industry. Born and raised in the French Alps, he’s always had a strong connection to outdoor activities, which first allowed him to capture action against the stunning landscapes surrounding him. After refining his attention to detail and aesthetic sensibility in illustration, painting and photography, Guillaume transitioned to directing films, working on documentaries and commercials worldwide. He now crafts powerful and emotional visual campaigns for prestigious brands.