Mumm by
Nik Mirus
The world at a 25-degree angleDirector Nik Mirus flew over to London for this moody, deep red rebrand for Mumm champagne that put the label’s ribbon at the center of the spot.
CHAMPAGNE IS FOR CELEBRATING
With everything (literally, everything) set up to match that enveloping 25-degree tilt, the horizon line gets skewed as each fine champagne bubble pops.
Credits
Nik Mirus
Director and Photographer
Tim Green
Director of Photography
Christopher Riley
1st Assistant Director
Guy Hazel
1st Assistant Camera / Focus Puller
Dennis Henry
Motion Control Operator
Nigel Permane
Motion Control Assist
James Moser
Digital Imaging Technician
Tom Northam
Gaffer
Michael Fokias
Marian Cojocaru
Matt Vahey
Grip
Tony Crouch
Playback
Robert Palmer
Stills 1st Assistant
Brian Cleaver
Still Digital Operator
Lydia McPherson
Set Designer
Gareth (London Art Makers)
Set Builder
Tara Garnell
Drinks Stylist
Fyras Laiman
BTS Videographer and Photographer
Anastasia Marshall
Production Manager
Vanessa Sowerby
Hedy Irvine
Production Assistants
L’ÉLOI
Production
Carolan Grégoire
Executive Producer
Becca Bull
Producer
Jeb Hardwick
VFX Supervisor
Wieden & Kennedy
Agency
Abby Walsh
Business Director
Jordan Dunlop
Alex Sattlecker
Senior Creatives
Rashel Tashchian
Agency Producer
Pernod Ricard
Client
Charlotte Guillemot
Global Creative Content Marketing Manager
Camille Paboudjian
Head of GM Mumm
Sophie Delannoy
Head of Visual Design
Tad Greenough
Global Chief Creative Officer
David Burgess
Care IMA
Bio
Nik Mirus is a director and photographer who shoots both editorial and commercial projects for a wide array of clients. His work is characterized by a clean, graphic and colourful aesthetic. Whether collaboratively or working alone on personal projects, he enjoys the tactile and constructive aspects of studio-based image making. Through the conceptualization of images, building and lighting sets, he takes great pleasure in constructing images from the ground up. He is based in Montreal, Canada.