Mr. Porter by

When luxury defies gravity

three distinct worlds

Our design and animation choices were guided by a set of clear priorities that remained consistent throughout the campaign: Exquisiteness and Elegance were non-negotiable, while we aimed for a mood that was simultaneously whimsical yet mature, striking a balance between the new and the nostalgic. These three distinct worlds, tinged with a hint of surrealism, seamlessly became part of the same creative family.

Under the concept of Mr. Porter serving as the gateway to discovery, offering a distinctive and enchanting shopping experience, viewers accessed these worlds through the iconic Mr. Porter packaging. We strategically placed Mr. Porter’s branding upfront to instantly establish brand recognition.

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