Mr. Porter by
Clim
When luxury defies gravitytriple the fun
In this holiday campaign for Mr. Porter, Clim crafted three distinct worlds—one draped in snow, another set in space and a third suspended in the clouds—then added playful touches, like a flying wooden dog and a gravity-defying puffer jacket.
Clim’s design and animation choices were guided by exquisiteness and elegance as they aimed for a mood that was simultaneously whimsical and mature.
Clim strategically placed Mr. Porter’s branding upfront from the very beginning, establishing recognition and transforming the brand into a portal offering a distinctive shopping experience.
Recognizing that video drop-offs often occur within the first five seconds, Clim crafted fast-paced clips optimized for social media, ensuring the content was suitable for multiple aspect ratios and platforms.
BIO
Clim Studio uses creativity, storytelling, design and animation to help brands enhance their essence and communication abilities. Since 2010, they have wowed audiences with thumb-stopping visuals that seamlessly blend conceptual, vibrant and joyful elements. Sometimes funky, sometimes classy, Clim’s work is defined by a design-thinking approach that emphasizes simplicity and clarity, bringing each idea into sharp focus.
Credits
Clim
Director
Clim
Executive Creative Direction
Jack Alexandre
Executive Producer, Producer
Tonet Durà, Joules Trouvé
Concept Art & Storyboard
Joe Mortell
CG Design Lead
Carol Erique
CG Animation Lead
Witold Markiewicz
CG Design & Animation
Maksym Vysokolov
Houdini Artist
Mark Kostenko
Product Modeler
Joe Mortell
Bumpers Design & Animation
Berta Terrassa
Edit, Renders & Post Production
Clim
Color Correction
QB SOUND
Music & SFX
