Hyundai by
Derek Branscombe
A car commercial becomes a driver for successEverybody remembers
their first high
For Derek, it was this Hyundai campaign – his first ever foray into commercial work as a director – that caused the rush he’s been chasing ever since.
Wanting the spot to appeal to image-fatigued zillennials, Hyundai gave Derek carte blanche to create a pleasant, yet impactful, ad that borrowed its conventions from music videos.
With the whole of Vancouver shut down, Derek could use the streets as a playground.
Bio
Director Derek Branscombe is in his own realm of visual authority, crafting bold digital spaces that dissolve the boundary between dreams and reality. Thanks to his passion for animation and VFX, Derek is consistently mastering new technologies and techniques to bring the worlds he creates one step further.
Credits
Derek Branscombe
Director
Ian MacKellar, Bill Newberry, Stephen Stahl
Creative Directors
Brandon Kelly
Cinematographer
Undefined TV
Production
Julian Weiman
Producer
Dan Ford
Executive Producer
Gabriel Kocher
FPV
Peacemaker Filmworks
Robotic Arm & Camera Arm
Saints Editorial
Editorial
Michael Ofori-Attah
Editor
Jake Heise
Assistant Editor
Alter Ego Post
Color grading
Eric Whipp
Senior Colourist
Jonah Venneri
Colour Assistant
Spencer Butt
Post Producer
Eggplant Music & Sound
Audio
Innocean Canada
Agency
