Trains are one of the most environmentally friendly ways to travel. French national state-owned railway company SNCF wanted to highlight this and thank its passengers for making this conscientious choice. Directed by the duo Caravane, the result is an elegant film - a celebratory firework display created from real flowers as they bloom.
We wanted the film to be as natural as possible without altering its beauty and purity. That’s why we decided to opt for timelapses of real flowers blooming.
CARAVANE
CLIENTS SNCF
AGENCY TBWA - PARIS
CREATIVE DIRECTORS TBWA
CREATION TBWA
DIRECTORS FRANCIS DAKIN-COTÉ & JEAN-CONSTANT GUIGUE (CARAVANE)
D.O.P NIK MIRUS
PRODUCTION EDDY