Through the lens of Nik Mirus, Crown Royal whisky stirs our senses while appearing elusive, dancing to the flow of danger and sensuality, gold and green, finesse and surreality.
I love the pacing of the edit. Some of the scenes were planned to be slow and seductive while others quick and exciting. It's designed to pull people in.
We really wanted to play with the viewer's perception and blur the lines between reality and the artificial.
Colour is a curious thing. It’s very subjective. Colour is not only an aesthetic tool but one that can be employed to evoke a mood or create a sense of energy.
There is a certain magic that occurs when you are in a studio, working with a team of other creatives towards a common goal. Happy Accidents occur, someone suggests an idea or another approach... it's this collaboration between people that I feel make strong images.
DIRECTOR: NIK MIRUS
CGI DIRECTOR: BAILLAT
ASSISTANT DIRECTOR: ISA BRUTUS
DOP: MÉNAD KESRAOUI
1ST AC: KEVIN GOURVELLEC & DANIEL DURANLEAU
DIT: JEREMY BOBROW
CHEF ÉCLAIRAGISTE / KEY GAFFER: NICOLA TOMASSINI
GAFFER BEST BOY: PHILIPPE A. ROBITAILLE
CHEF MACHINISTE / KEY GRIP: LUCAS NAVENNEC
BEST BOY GRIP: FREDERICK DEMERS
BEST GIRL GRIP: CLARA GAGNON
ASSISTANT ROBOT: CHRISTOPHER KELLY
OPERATEUR ROBOT: GUILLAUME SHEA BLAIS
RETOUCHE: MARC-ANDRE DUMAS
ART DIRECTOR: AUDREY ST-LAURENT
SET ASSISTANT: CONSTANCE LECOURT
RIG FIX : VINCENT BABRANT
FOOD STYLIST: HEIDI BRONSTEIN
STYLIST: JULIETTE BOURBONNIERE
MANICURISTE: ELLLIE K
HAND DEMO: IVY GUERRIER
CGI ARTIST : SINDRE ULVIK PELADEAU & MAX STUEHLEN
MONTAGE: JACOB NEWNHAM
VFX & POST PRODUCTION PRODUCER: CHARLES SPINA
SOUND MIX & DESIGN: HOMY STUDIO
COMPOSITING ARTIST: PH DEBIÈS
COLOR GRADING: ARKETYPE
AGENCY: ANOMALY
PRODUCER: ANTHONY MARTINO MAURICE
PRODUCTION COORDINATOR: AVRIL TREMBLAY
PRODUCTION ASSISTANT: THIEBAULT ROUYER