Through the lens of Nik Mirus, Crown Royal whisky stirs our senses while appearing elusive, dancing to the flow of danger and sensuality, gold and green, finesse and surreality.
I love the pacing of the edit. Some of the scenes were planned to be slow and seductive while others quick and exciting. It's designed to pull people in.
We really wanted to play with the viewer's perception and blur the lines between reality and the artificial.
Colour is a curious thing. It’s very subjective. Colour is not only an aesthetic tool but one that can be employed to evoke a mood or create a sense of energy.
There is a certain magic that occurs when you are in a studio, working with a team of other creatives towards a common goal. Happy Accidents occur, someone suggests an idea or another approach... it's this collaboration between people that I feel make strong images.