Norda by
Nik Mirus
Going off the beaten path, one shoe at a timeDirector Nik Mirus brings both heat and ice in this video for the launch of Norda’s new trail running shoe, unveiled during the UTMB 2024 in Chamonix.
BIO
Nik Mirus is a director and photographer who shoots both editorial and commercial projects for a wide array of clients. His work is characterized by a clean, graphic and colourful aesthetic. Whether collaboratively or working alone on personal projects, he enjoys the tactile and constructive aspects of studio-based image making. Through the conceptualization of images, building and lighting sets, he takes great pleasure in constructing images from the ground up. He is based in Montreal, Canada.
CREDITS
Nik Mirus
Director
Menad Kesraoui
Director of Photography
Catherine Lefebvre
1st Assistant Camera
Phil Robitaille
Key Gaffer
Lucas Navennec
Key Grip
Hugo Klopp
Grip
Guillaume Shea Blais
Robot Operator
William Cyr
Alexandre Normand
Electric and Robot Assistants
Elliot Labrie
Production Assistant
Jean-Constant Guigue
Art Director
L’ÉLOI
Production
Sébastien Hotte
Executive Producer
Marie-Luce Lessard
Producer
Margaux Arnal
Production Coordinator
NORDA
Client