Heinz by
Les Garçons
Let's dip inFor National Potato Day, HEINZ is making a bold proposition: potato chips and ketchup. The Boys are behind these scarlet images, brought to life by the Rethink agency, propelling the campaign onto all our screens.


The marketing stunt even found its way into the hands of Jimmy Fallon, who did not hide his surprise during its introduction on The Tonight Show.

Credits
Les Garçons
Directors & Photographers
Abe Roberto
1st Assistant Lighting
Marvan Kwan
2nd Assistant Lighting
Cole Breiland
Digital Photo Data Management Technician
Sarah Kravetz
1st Assistant Director
André Pienaar
Director of Photography
Josh Ellis-Tufts
Moco Operator
Dimitri Fartushenko
Moco Operator
Francis Pienaar
1st Assistant Camera
Brian MacDonald
2nd Assistant Camera
Ryan Alexander
Digital Video Data Management Technician
Manny Rego
Assistant Video Operator
Kay Grospe
Lighting Designer
Kristoff Gallimore
Best Boy Lighting Designer
Darcy Way
Lighting Designer
Derek Teakle
Key Gripper
Allistair Dempsey
Best Boy Key Gripper
Rudy Ledvinka
Rigger
Raquel Atienza
Makeup Artist
Tania Martins
Stylist
Anne McKay
Assistant Stylist
Melanie Somerset
Assistant Stylist
Dialla Kawar
Production Designer
Jack Sykes
Assistant Production Designer
Kirk Biernaski
Props Master
Janette Mitchell
Food Stylist
Carol Brown
Assistant Food Stylist
Shaaron Zahavy
Caterer
Nessa Halman
Catering Assistant
Mo Kapasi
Caterer
Aristocaters
Caterer
Maria Georgescu
Casting Director
Élyse Belmont Stroh
Executive Producer
Ben Chick
Producer
Laurianne Monette
Production Coordinator
Abu JR
Production Assistant
Matthew Neves
Production Assistant
ABOUT
Full of exciting colour, playful storytelling and clever camera work, the uniquely imaginative imagery of director/photographer duo Les Garçons leaps off the screen with its dazzling energy, distinctive stylization and elegant sleight of hand. Initially focused on culinary photography, the scope of their work has quickly grown to include human-focused stories and artful live-action film. Based in Montreal and Toronto, Les Garçons work with agencies and brands around the globe, signing prestigious campaigns with their highly stylized and polished visual signature.