For two consecutive years, Baillat was in charge of designing Yatai MTL’s visual identity. Earning a prize at the Applied Arts Awards for their work on the project, Baillat immersed us in Japanese culture and iconography, distilling them into a minimalist aesthetic shrouded in tones of blue, pink and gold.
To deviate from the conventional representation of Japan, we meticulously selected 2 symbolic figures, the daruma and kitsune, to combine with quirky colors rather than typical reds but kept the gold as a subtle element of tradition and symbolism of prosperity.
BAILLAT
Yataï is the name of the traveling stand in Japan, a tradition that dates back to the Edo period in the 1630s. The festival’s intention is to make Montrealers discover this facet of Japanese culture and the pleasures of Yataï.
APPLIED ARTS MAGAZINE
CREATIVE DIRECTION: JEAN-SÉBASTIEN BAILLAT (BAILLAT)
ART DIRECTION: OLIVIA CHAN, LOUIS DOLLÉ (BAILLAT)
GRAPHIC DESIGNER LOUIS DOLLÉ, AMÉLIE LEHOUX (BAILLAT)
2D ANIMATION: ROMANE BECHU
ILLUSTRATIONS: THAÏLA KHAMPO
PROJECT MANAGER : STÉPHANIE L'ALLIER (BAILLAT)
PHOTO CREDITS: THIEN VU DANG