Les Garçons got an interesting request from a San Francisco agency called Duncan Channon. They wondered what Les Garçons thought about the idea of creating objects out of Sweetarts candy and then making them explode. After several virtual brainstorming sessions and a great creative collaboration, they decided not to blow the objects up in order to have more than one chance to film the moment. Instead, they built a different story around each object.
The only rules were that it had to be unexpected, highly colourful, and fun, which are rules we have no trouble following.
Client: SWEETARTS
Agency: DUNCAN CHANNON, SAN FRANCISCO
Directors: LES GARÇONS
Camera Assistant: CHARLES-ANTOINE AUGER
Props: AUDREY ST-LAURENT
Props Assistant: LAURENCE VERI
Props Fairies: VÉRONQIUE BUIST, MAGALIE BILLARDON, CAROLINE ROBERT
Set Design: CAMILLE BOYER
Set Design Assistant: JOËLLE FÉCHETTE, MICHAËL HO
Production Director: JOCELYN AUBÉ
Production Co-ordinator: JENNIFER FUSTRAN
Production: L’ÉLOI
Key Gaffer: NICOLA TOMASSINI
Key Grip: STÉPHANE KLOPP
Editing: GERARDO ALCAINE
Colour: MARTIN GAUMOND
Post-Production: OUTPOST