This collaboration with Johannes Leonardo was as exciting creatively as it was challenging technically. They came to us with an amazing script that eventually became the song you hear in these two 15-second spots.
Inspired by the strict rhythm of the text and the square shape of the Kraft Single, we created a "square dance" that engages our four characters and our camera in precise, controlled movements around and across the central square table.
An energetic edit shows the dance from far and near, and focuses attention on the flavour and textures of the iconic Kraft Single.
DIRECTION: LES GARÇONS
ASSISTANT DIRECTOR: KAVEN MACDONALD
DIRECTOR OF PHOTOGRAPHY: NIK MIRUS
ART DIRECTOR: AUDREY ST-LAURENT
SET ASSISTANT : LAURENCE VÉRI, MICHEAL HO, JOELLE FRÉCHETTE
ASSISTANT CAMERA: KEVIN GOURVELLEC
VIDEO ASSISTANT: DAN LACASSE
MOTION CONTROLER : JERRY ANDREWS
PRODUCTION: L'ÉLOI
PRODUCTION DIRECTOR: JOHANNE RICHER
PRODUCTION COORDINATOR: AVRIL TREMBLAY ALEXE LAROCHE
KEY GAFFER: NICOLAS TOMASSINI
KEY GRIP: BASTIEN MEYER
GRIP BEST BOY : STEVEN HENRI TRUDEL
GRIP: DANNY LEROUX
CHROREGRAPH : CHAD CONCEPCION
SCRIPT : CARTHERINE VEAUX-LOGEAT
SCRIPT ASSISTANT: VALERIE-ANNE DÉRIGER LORRAIN
FLAME ARTIST / VFX SUPERVISOR (SHED): DOMINIQUE BELLE TÊTE
POSTPRODUCTION COORDINATOR (SHED): JACOB LESSARD
NAILS ARTIST: ELFIE LEMIEUX
BEHIND THE SCENCE: KEVIN ALCALDE
STYLIST : MARIANNE BLAIS
STYLIST ASSISTANT : INDIANNA BOURASSA
RIG FX: CARL PÉPIN
FOOD STYLIST : HEIDI BRONSTEIN
FOOD STYLIST ASSISTANT: FANNIE BOYER, MARIE-ÈVE BOULIANE
MODEL: MIRANDA CHAN, FRÉDÉRICK ARSENAULT, GARA NLANDU, YOANN NIRENNOLD
HEALTH AND SAFETY OFFICER: BEAT BERWEGER
HEALTH AND SAFETY OFFICER ASSISTANT: ZACHARY CHABBI
PRODUCTION ASSISTANT: BENOÎT BRULÉ
AGENCY: JOHANNES LEONARDO
GROUP CREATIVE DIRECTOR: HUNTER HAMPTON, JEPH BURTON
ART DIRECTOR: MATTHEW ALEXANDER BARTON
COPYWRITER: ZOE ELIZABETH MYERS
PRODUCER: HALEY MACKENZIE HARRIS
ACCOUNT DIRECTOR: JACK HENRY BECK
GROUP EXECUTIVE PRODUCER: BRETT EVAN FISHER
EQUITY & PLATFORM STRATEGY: ANNE PLYMATE FIELD
LEAD ASSOCIATE MARKETING DIRECTOR: ALISON JOY KELLY