Discover Una, Gertrud, Marcel and Martin’s world, four timeless characters. For this campaign, Caravane and LM Chabot team up once again to present us colorful characters, sending us into a journey through their daily life.
This project was an immediate fit for both Caravane and us: creative, bold and colorful.
LM CHABOT
We had the chance to work with elderly people who amazed us all along the photoshoot with their colorful personalities. Each space had an aesthetic specific to their character.
CARAVANE
CLIENT : SICO
AGENCY : BLEU BLANC ROUGE
DIRECTORS, PRODUCTION DESIGN : CARAVANE
D.O.P : LM CHABOT
ART DIRECTOR : LÉA-VALÉRIE LÉTOURNEAU
STYLIST : JAY FOREST (FOLIO)
HAIR & MAKE UP : OLIVIER VINET (FOLIO)
EDITOR : JEAN-PIERRE DEMERS
COLORIST : CHARLES-ÉTIENNE PASCAL (SHED)
MUSIC & SOUND : APOLLO STUDIOS
POST-PRODUCTION : SHED
PRODUCTION : L’ÉLOI