From video to photography, through artistic direction, Soleil Denault, LM Chabot, and Oliver Stenberg unite to present a universe straight out of the 80s-90s. The brief: create a campaign promoting new sales tools for Shopify's Retail Kit. Focusing on the turning point of products, Made to Move highlights the specificity of these products, through camera movements and different photographic angles.
The device pivots on itself so we tried showcasing it with video. Each camera movement has a specific lens….!
SOLEIL DENAULT
CLIENT : SHOPIFY
DIRECTOR : SOLEIL DENAULT (L'ÉLOI)
PHOTOGRAPHERS : LM CHABOT (L'ÉLOI)
ART DIRECTOR : OLIVER STENBERG (L'ÉLOI)
1st ASSISTANT DIRECTOR : ISABELLE BRUTUS
D.O.P: DEREK BRANSCOMBE
1st CAMERA ASSISTANT : CHARLES-ANTOINE AUGER
PHOTOS ASSISTANTS : ALEXIS BELHUMEUR, DON LOGA
DIGITECH : JEREMY BOBROW
RETOUCHER : PHILIPPE RICHELET
VIDEO ASSISTANT : SIMON DESROCHERS
KEY GAFFER : NICOLAS TOMASSINI
KEY GRIP : STÉPHANE KLOPP
SET ART DIRECTOR : JEAN-LUC CHARRON
ART DIRECTOR ASSISTANT : AUDREY GOSSELIN
PROPS STYLIST : PHILIPPE POIGNAND, MARYLINE LACHANCE
STYLIST : JAY FOREST (FOLIO)
HAIR & MAKE UP : MAÏNA MILITZA (FOLIO)
HAIR & MAKE UP ASSISTANT : ISABELLA FORGET
EDITOR : JESSE RIVIERE
COLOR GRADING : CHARLES-ÉTIENNE PASCAL (SHED)
MOTION DESIGN : ÉTIENNE THIERAULT (SHED)
SOUND : CULT NATION
PRODUCER : KARYNE BOND (L'ÉLOI)
DIRECTOR OF PRODUCTION : SÉBASTIEN HOTTE (L'ÉLOI)