A phantasmagoria of all that does not enter your brain through your ears at RBMAMTL, the images that make up the visual identity of this year’s event were created in the very spirit of its host city—a post-futuristic layering and stripping away of form and colour, reflecting both the grit and polish of Montreal, one of the oldest and yet newest cities in North America.

The campaign evokes the improbable cohabitation of wildly divergent images and aesthetics, from the raunchy energy of the local club scene to the sophistication of 21st century abstract minimalism. It mirrors the urban sturm und drang from which so many performers at this year’s event draw their inspiration. The campaign elements also reflect the spirit of a metropolis destined to remain forever young, and of RBMA’s ethos: to create, collaborate, and celebrate.