A Sid Lee Collective collaboration.
An illustrator with a reputation on the rise, Pony also draws her own line of clothing featuring funny and uplifting messages. The only missing piece was a way to promote it.
We went with a wacky, almost surreal approach, full of joy and colour, much like Pony’s work and personality.
INITIATIVE: SID LEE COLLECTIVE
PRODUCTION: SHAIDA MISSAGHI
PRODUCTION: ASSISTANT SEBASTIEN HOTTE, JOËLLE BINET
PHOTOGRAPHERS: LM CHABOT
PHOTO ASSISTANT: MARC-OLIVIER BÉCOTTE
ART DIRECTION: GABRIELLE LAÏLA TITTLEY
SET DESIGN: CAMILLE BOYER
SET DESIGN ASSISTANT: MAUDE DION-ROYAL
RETOUCHING: VISUAL BOX
STYLIST: MÉLODIE WRONSKI
HMU: VALERIA AMIROVA
MAKING OF PHOTOS: BRUNO GUÉRION
MODEL POOL MILLY: (FOLIO)
MODEL MR PATATO: JERIMY RIVIERA
MODEL “FORGET ABOUT IT”: SOPHIE B-T
MODEL ROCK-PAPER-CISORS: SEBASTIEN HOTTE
MODEL DOG: SHELLY