Translate anew the rich visual history built by our artists over the past two decades: that was the mandate entrusted to Baillat studio. During the cultural showcase Effet Québec in Tokyo, l’Éloi displayed a retrospective of past videographic and photographic work. Nine assemblages were projected on a large screen while visitors left with a booklet filled with our artists’ magic. A collaboration with Baillat we could hardly be more proud of.
The great majority of this exercise was to combine images and draw a new meaning out of them. This assemblage allows openness to new things.
BAILLAT
Is the artist outstanding and progressive? These two requirements allow us to select talents. During the cultural showcase, I was looking at our content through Baillat’s eyes, and I really thought “This is outstanding, this is progressive, we are right on track”.
ÉLOI BEAUCHAMP
When it comes to the aesthetic signature, there is a natural continuity between print and video, even though each visual was adapted to individual formats.
BAILLAT
I am here to break rules.
BAILLAT