For this campaign, the duo LM Chabot created stories around characters who experience a whole range of emotions in the face of the threat… Of the toilet. With their gentle irony and their endearing heroes, the duo presented the reality of incontinence through a light tone and dignity.
This project reflects our true colors ; whether it’s in the visual style, the subtle humor or the camera movements.
We used a lot of codes that cinema master Hitchcock himself employed in his suspense movies.
We had so much fun with the rain rig! We could adjust the intensity, play with the light through the rain, and light up the car at night… We shot until four in the morning!
When we’re given carte blanche on a project, that’s when we really shine.
DIRECTOR: LM CHABOT
DIRECTOR OF PHOTOGRAPHY: MÉNAD KESRAOUI
1ST ASSISTANT DIRECTOR: ISABELLE BRUTUS
1ST ASSISTANT CAMERA: KÉVIN GOURVELLEC
DIT: JEREMY BOBROW
LIGHT TECHNICIAN: JEAN-CHRISTOPHE JACQUES
CHIEF ELECTRICIAN: NICOLA TOMASSINI
ASSISTANT ELECTRICIAN: PHILIPPE A. ROBITAILLE
CHIEF MACHINIST: STÉPHANE KLOPP
ASSISTANT MACHINIST: MAXIME FRÉCHETTE
SCRIPT: JENNIFER HERSZMAN CAPARU
ARTISTIC DIRECTOR: FRÉDÉRIQUE B. STE-MARIE
AD ASSISTANT: JUDITH LEMAY-BONIN, LUCAS MOREAU ST-GERMAIN & CARL PÉPIN
ACTOR: STEVE KASSAN, NINA DUVAL, MONIK VINCENT & STEPAN CLOUTIER
HAIR AND MUA: VALERIA AMIROVA
ASSISTANT HAIR AND MUA: ELLA RUBY
STYLIST: ANDRÉE-JADE HÉLIE
SON & MUSIQUE: SUPERSAVANT
ASSISTANT STYLIST: FRANCIS AUDET
POST PRODUCTION: ARKETYPE INC.
AGENCE: NO FIXED ADDRESS
CREATIVE DIRECTOR: EVAN LONG
PRODUCTION: LELOI
PRODUCER / PRODUCER: YVONNE HERCUN & LORRIE ZWER
ASSISTANT PRODUCER: BENOIT BRULÉ
PRODUCTION COORDINATOR: CLOÉ FORTIER