From photographers to directors, LM Chabot directs Flip, a colourful, cadenced, brand new project that marks the biggest change in their career.
We imagined a camera always in movement, we wanted to add rhythm and efficient transitions to fully understand the Flip universe and above all to keep the viewer’s attention for sixty seconds!
We enjoyed ourselves immensely working on the notion of transition. We constantly had to go from a real to a digital environment or vice versa. The challenge was to establish a mechanism that allowed enough variation that would avoid a banal or repetitive feel.
MAT & FAB
Even if the script was quite precise at the outset, we had great freedom to add our own touch and visual signature. It’s in many tiny details and it’s with many tiny ideas that we were able to creatively grow the concept.
The décors definitely had a major impact on the result thanks to Jérémy Noël’s invaluable help and his gang who knew how to use their imagination to save costs and time, and all this without compromising any of the aesthetics.
It’s always a success when we’ve finished a project of which we’re proud, but it’s even more gratifying when the collaboration between the team and the client has been ultra enjoyable as well.