The story turns a newspaper flyer into an apartment building, and the camera travels from room to room in this "building", showing us scenes from the lives of the people living inside.
It was great fun casting so many interesting characters and bringing them to life on set.
We think advertising can be fabulously creative.
The experience has certainly opened our imaginations to storytelling on a much larger scale than we've been used to so far.
DIRECTORS: LES GARÇONS
1ST ASSISTANT DIRECTOR: ISABELLE BRUTUS
2ND ASSISTANT DIRECTOR: KARINE BOILEAU
DIRECTOR OF PHOTOGRAPHY: SIMON-PIERRE GINGRAS
1ST ASSISTANT CAMERA: MATHIEU NADON
2ND ASSISTANT CAMERA: ESTEBAN MATURANA
PRODUCTION: L'ÉLOI
PRODUCER: JOCELYN AUBÉ (L'ÉLOI)
PRODUCTION COORDINATOR: AVRIL TREMBLAY (L'ÉLOI)
UNIT MANAGER: BEAT BERWEGER
SCRIPT: JEAN-NICOLAS BERTOUILLE BLAIS
GAFFER: JACQUES GIRARD
BEST BOY ELECTRIC & 3RD: DANY BOURQUE
BEST BOY ELECTRIC & 3RD: CONRAD ROY
KEY GRIP: BASTIEN MEYER
BEST BOY GRIP: SIMON THERRIEN
BEST BOY GRIP: PHILIPPE BOUDREAU-GUAY
DIT: DOMINIC PIGEON
VIDEO ASSIST: JEREMY BOBROW
TECHNODOLLY OPERATOR: MICHAEL DARBY
TECHNODOLLY ASSISTANT: BENJAMIN GRANET
VFX RIG: L'INTRIGUE
BTS: KEVIN ALCALDE
ART DIRECTOR / SET DESIGNER: YOLA VAN LEEUWENKAMP
PROP MASTER: ALAIN GONZALEZ
PROP MASTER ASSISTANT: JYOTA BERTRANG
KEY MAKEUP & HAIR ARTIST: JESS DANIELLE COHEN
STYLIST: JAY FOREST
OFFLINE EDITOR: TRAVIS KOMARNISKY (OUTPOST)
FLAME ARTIST: DOMINIQUE BELLETÊTE (SHED)
POST-PROD / COLOR GRADE ARTIST: CHARLES-ETIENNE PASCAL (SHED)
POST PRODUCTION SUPERVISOR: FRÉDÉRIC MILOT (SHED)
POST PRODUCTION PRODUCER: NATHALIE NORAMBUENA (SHED)
3D VFX SUPERVISOR: SIMON-PIERRE LÉGARÉ (SHED)
3D MODELING: LOÏC MATHON, SARAH SÉGUIN, CÉCILE ROUSSEL-DUPRÉ, YU HAN WANG (SHED)
3D LIGHTING: JÉRÉMY LOISELLE-LEFEBVRE (SHED)
FOUNDER/CREATIVE DIRECTOR: ROB SWEETMAN (123 WEST)
CREATIVE DIRECTOR: KATE ROLAND (123 WEST)
ACCOUNT DIRECTOR: SANDRA GARDON (123 WEST)
ACCOUNT MANAGER: COLIN PENSTONE (123 WEST)
CONTENT PRODUCER: SUE BELL
TEAM COMPANY REP: DOMINIQUE BRASSARD
TALENT - TODDLER: YORK LENHAN
TALENT - BATHING WOMAN: SYLVIA STEWARTS
TALENT - CASHIER: KENNY WONG
TALENT - SHOPPER: DEEPALATHA SELVARAJ
TALENT - BTS WORKER: FABIO DOREA
TALENT – POINTS COLLECTOR 1: THEODORE VLACHOS
TALENT – POINTS COLLECTOR 2: ARUN VARMA
TALENT - PARENT: SIMON PELLETIER GILBERT
TALENT - KID 1: SARAH SPEAKMAN
TALENT - KID 2: ELLA FARAH
PUPPETEER: HOLDEN WONG
KIDS ACTING COACH: JEAN-ALEXANDRE LÉTOURNEAU