Throughout their long-term collaboration with Liberté, Les Garçons broke rules and reinvented themselves at each turn, carrying on a praise of the product and its texture, aroma, flavors and endless possibilities.
We’ve been working with Liberté as a creative partner since 2016 and have helped them define their brand - the strategy, the visual language, the culinary direction, all of it.
The basic idea is to use their plain products as a blank canvas for culinary creativity.
The work we do with Liberté is always deeply satisfying because in addition to having almost carte blanche in production, we’re invited to be a part of the creative process from A-Z.
The work draws on all of our skills and taps into our passion for culinary creativity. It’s very rewarding.
We walked the fine line of remaining true to what had gone before, while expressing something completely new.
Food is an endlessly interesting way of experiencing the world.