For Knix latest campaign "Breaking up with disposables", Soleil brings to the screen four women facing the daily irritations related to their menstruations. Unlike most of female hygiene commercials, the anecdotes without filter come one after the other and demonstrate an undisguised truth.
Right away, I fell in love with the script proposed by Knix “End your toxic relationship, break up with disposables”. It really resonated with me and the timing couldn’t have been any more perfect in the context of the wave of denunciations that were occuring (particularly in Quebec). I arrived in Toronto with fiery energy. It’s funny because womxn have always had this voice ; it’s the listening and credibility that we attribute to them which brings upon openness. This openness encourages us to take our place. It gives us confidence.
There is still so much stigma around womxn’s reality. Talking about menstruation is practically a political act because our bodies have been so reserved to desire, mystery and motherhood… It’s refreshing and empowering to bring to light OUR side of the story, and not one that is created by a group of men brainstorming around a table.
I always wanted to represent a variety of bodies and humans in my projects, but not all clients come from the same place. Fortunately, mentalities evolve, and fragilities are dismantled little by little.
Kari Hollend and Dave Barber, our fabulous collaborators-producers from Toronto, brought together a really cool team. There were effectively a lot of womxn on set. I find it important to bring this parity. It generally makes the ambience more suitable for empathy. For me (and more people, not only womxn!) the human experience of a project is as important as the final product. A special props to Nina Djacic, the talented DoP. She broke her arm 2 days before the shoot and still led everything like a real warrior.
DIRECTED BY : SOLEIL DENAULT
LINE PRODUCER : DAVIN BLACK
PROD. CORD. : TRAE NGUYEN
1ST AD : SARAH KRAVETS
DP : NINA DJACIC
PROD. DESIGNER : DIANA ABBATANGELO
EDITOR : JACKIE RODA
EDIT HOUSE : MARRIED TO GIANTS
COLOUR HOUSE : DARLING
COLOURIST : ROSLYN DI SISTO
MUSIC AND AUDIO : OSO/HARRY KNAZAN
SET DRESSER : LEXI COOK, LEO CARUSO, JUSTIN CAMPBELL
CAM OP : ALI KHURSHID
1ST AC : MICHAEL HOFFMAN
2ND AC : PATRICK HOLMES
DIT : PETER HATCH
GAFFER : JORDAN HEGUY
BEST BUY ELECTRIC : NICK TIRINGER
3RD : JAMEL BOWENS
KEY GRIP : GREG PARASKOV
BEST BUY GRIP : RAPHAEL RAPATI
3RD GRIP : BRAD SPENCER
SOUND RECORDIST : STEVIE DRANITSARIS
KEY HMU : KARIMA SUMAR
HMU ASSIST : RYAN BRENNAN
HAIRDRESSER : MELANIE GUILLE
WARDROBE STYLIST : CAITLIN WRIGHT
WARDROBE ASSISTANT : SHIRA HERSHKOP
PA (PICK UPS/RETURNS) : GODWILL OKOT
PA : PEDRAM SALEH, DEZ BAILEY, REBECCA LEVITAN
PPE PA : THEO DEMEKE
CASTING : JULES CASTING
TALENT : DIANNE AGULAR, CHYANN GARRICK, KRYSTLE CHANCE, ANNIE TUMA
10 TALENT MANAGEMENT