John Smith is everyone and no one at once. John Smith has a hundred faces, a hundred signatures and a hundred stories. Created by Baillat, Stéphane Poirier and Steve Savage using Internet searches, the character comes to life as a printed book, photographs, posters, motion graphics, recordings and a website. John Smith is both everywhere and nowhere. John Smith is timeless and ubiquitous.
John Smith is the story of a name and stories or ideas to be found within a name.
BAILLAT
John Smith was one of the first. John Smith was wounded. John Smith was an only child. John Smith was never married. John Smith was elected president. John Smith was badly injured. John Smith was a turbulent fellow. John Smith was an explorer. John Smith was controversial. John Smith was disrespectful. John Smith was twenty-eight. John Smith was short, had a full beard, and wore puffy pants (like everyone else).
BAILLAT
CREATIVE DIRECTION: JEAN-SÉBASTIEN BAILLAT (BAILLAT)
ART DIRECTION: JEAN-SÉBASTIEN BAILLAT, LOUIS DOLLÉ (BAILLAT)
AUTHOR : STEVE SAVAGE
GRAPHIC DESIGN: LOUIS DOLLÉ, FLORA WIERZBICKI, OLIVIA CHAN (BAILLAT)
ILLUSTRATIONS: STÉPHANE POIRIER
MOTION DESIGN: TYRONE PALMER
PROJECT MANAGER: VÉRONIQUE THIBAULT (BAILLAT)
WEBMESTER : OTTOMATTA