The photography medium is much like the videography one. The work of a photographer is similar to the one of a director, much more than a director of photography if you ask me. It allows a profound exploration of the characters and the story.

We shot this in black and white and at night to follow the aesthetic and theme of the album. I wanted to honor the dynamic camera of the Nouvelle Vague and Japanese animation that plays with lengths, fast cuts, and fluid movements.

Mathieu Fortin is the photographer behind many of my press photos for the past years. He's also responsible for the cover of my Feel Infinite album. It was, therefore, so natural to let him direct this music clip.