A kinetic poem.
A portrait created with eight visual metaphors orchestrated in harmony: Set Design, Animation & Sound.
Probably the most optimistic silver lining we can take from 2020 is the forced experience of living an introverted life, one that requires us to be introspective. This period of reflection inspired Creative Director Clim to create this visual poem in motion.
It was very important to represent the range of ways Time is defined. In the piece we find literal representations of Time such as “Daytime” or “Pendulum” … as well as the more abstract and emotive such as; “Time Flies”, “Killing Time”, “Making Time”, among others.
As poetry, the very initial thought was based on sound.
Set Designs were also Time-inspired. Juxtaposed layers of simple yet bold architectural pieces sum up together to create meaningful compositions that help reinforce the one main idea.
Lighting and animation play their own very significant, more expected, role when expressing the passage of time.
WRITTEN BY : CLIM
CREATIVE DIRECTION & DESIGN : CLIM
CG ANIMATION : EDGAR FERRER
SOUND DESIGN : QB SOUND