Insoapropriate, a collection of inappropriate soap made to cleanse all your senses, but not to be used as intended. Designed, imagined & conceived by Sid Lee in collaboration with photographers Mathieu Fortin and Nik Mirus.
CLIENT: SID LEE
CREATIVE DIRECTOR: SIMON CHÉNIER-GAUVREAU
SENIOR ART DIRECTOR: NADINE BRUNET
CORPORATE MARKETING DIRECTOR: SOLÈNE LAVIGNE-LAFOND
3D ARTIST: CAROLYNE LOUBERT
STUDIO PRODUCER (VIDEO): MARC DESJARDINS
VIDEOGRAPHER AND VIDEO EDITOR: THOMAS FORTIER
MOTION DESIGNER (VIDEO): RAPHAEL LAFLAMME THIBAULT
COPYWRITER (VIDEO): MELODIE KARAMA
STUDIO PRODUCT OWNER (WEBSITE): CAROLINE ROYER
SOAP PRODUCER: FAVEUR SAVONS BIO
MOLDS: ROBOCUT STUDIO
PRODUCTION : L'ÉLOI
PHOTOGRAPHERS: MATHIEU FORTIN (ON FIGURE), NIK MIRUS (OFF FIGURE)
ASSISTANTS: DREW HADLEY, JEREMY BOBROW, MARC-ANTOINE DUBOIS
HMU: JESSICA LABLANCHE (FOLIO)
MODELS: ANGELICA (DULCEDO), ESTHER (DULCEDO), YEMI