In these virtual shop window displays, where products and decor blend together, Camille plays with textures, shapes and colors to tell stories specific to every single image. The large volume of content created by the team reaches almost 100 photos, and becomes the visual structure of the new Google Shopping platform, which offers an array of products as varied as the shades found in the monochrome scope.
The mandate was to represent various categories on the new Google Shopping platform, such as Home and Garden, Electronics, Beauty, Sports and Outdoors, etc. Each category was associated with a color.
CAMILLE BOYER
Working with a monochrome range was a challenge when it came to products, since Google has a very large audience. We had to find colored products, not too expensive, sleek and visually pleasing, quick to read and the right size to fit in our set design. It required a lot of research.
CAMILLE BOYER
We gave a meaning to each category through linked materials, like let’s say, the sponges in Household Supplies. Instead of using them as props, they were included to provide more storytelling.
CAMILLE BOYER
GOOGLE VISUAL LEAD DESIGN : BRENDAN CALLAHAN
GOOGLE ART DIRECTOR : STEVE CZECH
GOOGLE PRODUCER : WENDY GEORGE
PRODUCTION : PATRICIA DOSS (ZETÄ PRODUCTION)
PHOTOGRAPHY : VIRGINIE GOSSELIN
ART DIRECTION, SET DESIGN : CAMILLE BOYER, RODRIGO SERGIO
AD ASSISTANTS : CAMILLE BÉGIN, EVELYNE MORIN, CAMILLE BARRANTES, AUDREY ST-LAURENT, LÉA CADIEUX, SERGIO GUDINO, JULIETTE LEBLANC
PHOTO ASSISTANTS : MATHIEU GUÉRIN, AUDREY MCMAHON, DON LOGA
DIGITAL ASSISTANT : STEPHANE LOSQ
PHOTO RETOUCHING : VISUAL BOX
TECH DECOR : LUIGI FORTIN
MAKING OF VIDEO : RAPHAËLLE ROUSSEAU, SIMON 'RONNY' LEBRUN,, CONTENT CONTENT