GOOGLE SHOPPING

GOOGLE SHOPPING

CAMILLE BOYER - GOOGLE SHOPPING

The mandate was to represent various categories on the new Google Shopping platform, such as Home and Garden, Electronics, Beauty, Sports and Outdoors, etc. Each category was associated with a color.

CAMILLE BOYER

CAMILLE BOYER - GOOGLE SHOPPING
CAMILLE BOYER GOOGLE
CAMILLE BOYER - GOOGLE SHOPPING

Working with a monochrome range was a challenge when it came to products, since Google has a very large audience. We had to find colored products, not too expensive, sleek and visually pleasing, quick to read and the right size to fit in our set design. It required a lot of research.

CAMILLE BOYER

CAMILLE BOYER - GOOGLE SHOPPING
CAMILLE BOYER - GOOGLE SHOPPING
CAMILLE BOYER - GOOGLE SHOPPING
CAMILLE BOYER - GOOGLE SHOPPING

We gave a meaning to each category through linked materials, like let’s say, the sponges in Household Supplies. Instead of using them as props, they were included to provide more storytelling.

CAMILLE BOYER

CAMILLE BOYER - GOOGLE SHOPPING
CAMILLE BOYER - GOOGLE SHOPPING