We really enjoyed working with Colegram, who managed to make this spot as absurd and quirky as desired. They did a great job of interpreting the brief, the main idea of which was to make it look as if we were inside a child's imagination.

Several types of camera were used. We had an Arri for more polished-looking shots that were interspersed with cell phone and GoPro footage to embrace the DIY aesthetic, then we had a Black Magic Pocket to capture green screen moments with more of an amateur style.