Mixing luxury to humor, Caravane poses the new Coca-Cola glasses collection, in celebration of their 100th birthday in France. The creative duo is taking the spectator on a trip through time, with each glasses representing a decade in their story: from black and white television to flower shirts to the first man on the moon.
The ten glasses are brought to life, inspired by each decade's defining moments.
We played with textures and colors of the glass, with shadows, reflections, and refractions. We gave it the main role, treating it as a subject and a medium.
CLIENT : MCDONALD'S
DIRECTORS : CARAVANE (JEAN-CONSTANT GUIGUE, FRANCIS DAKIN-CÔTÉ)
PRODUCTION DESIGN : CARAVANE (JEAN-CONSTANT GUIGUE, FRANCIS DAKIN-CÔTÉ)
DIRECTOR OF PHOTOGRAPHY : BAPTISTE CHESNAIS
PRODUCTION : EDDY
PRODUCER : JEAN-FRANÇOIS BOURREL (EDDY)
AGENCY : DDB° PARIS
CREATIVE DIRECTION : MÉLANIE PENNEC (DDB PARIS)
COPYWRITER : JÉRÉMY BURNAND (DDB PARIS)
ART DIRECTOR : MAXIMILIEN GUIBERT
TV PRODUCER : FLORENCE GABET, AUDREY CHAOUT NATAF
PRODUCTION DIRECTOR : ANTONI GIMEL-LECOSSE
SET DESIGN : LUCAS MORICE, BRICE MARTENET-CUIDET
POST-PRODUCTION : MIKROS IMAGE
POST-PRODUCER : QUENTIN MARTIN