FRANK AND OAK

FRANK AND OAK

By Mathieu Fortin

Frank and Oak placed their trust in Mathieu Fortin to put forward the Smart Layering and Puffer Parkas collections. An intimate feel emerges from the images. It’s more than just photos: Mathieu captures here timeless and moving scenes. Natural. Playing leapfrog, whistling with a grass blade or climbing rocks - the photographer gives life to clothing by sharing precious moments. We can’t help but share their smiles.

MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK

An image can tell a story and put the clothes forward by other means than modelling. I like to involve the models and guide them like actors. It enables the development of a relationship and it nurtures their character in a story. To a certain extent, I empower them.

MATHIEU FORTIN

MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK

I can’t say there is a definite link between the three campaigns. I’d say I deviated from my usual photography approach and brought a more cheerful, less serious aspect to light.

MATHIEU FORTIN

MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANKD AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
MATHIEU FORTIN - FRANK AND OAK
Back to projects