Les Garçons, along with art directors Caravane, and director of photography, Nik Mirus, direct the latest campaign for Foodland. Inspired by the “oddly satisfying videos” Youtube trend, the duo of directors stage food in narratives based on a sensation of appeasement. From an apple that peels to perfection to squares filled with different cheeses, Les Garçons find amusement in teasing the happy ending leaving us craving for more.
We love placing food in unexpected places and fantastic situations which stimulate the imagination and invite people to look at food in new ways.
LES GARÇONS
We had a lot of fun playing with our food here. The rhythm and feel of these oddly satisfying videos keeps us watching these over and over.
LES GARÇONS
Too many cooks in the kitchen? Not at all! The collaboration between everyone was very smooth. It helps when we all respect and have confidence in one another's work and are willing to bring all of our unique skills together.
NIK MIRUS
CLIENT: FOODLAND
AGENCY: GREY
DIRECTOR: LES GARÇONS
DOP: NIK MIRUS
PRODUCTION DESIGN: CARAVANE
PROP STYLIST: EVELYNE MORIN
RIG FX: FRED BLOUIN
FOOD STYLIST: JASON SKROBAR (PLUTINO)
ASSISTANT CAMERA:[ RICHARD GONZALES
D.I.T: ANDREW EASSON
KEY GAFFER: ALEX POUTIAINEN
2ND ELECTRIC: TONY SMITH
KEY GRIP: ABE ROBERTO
2ND GRIP: PETER CHAN
PRODUCTION : L'ÉLOI