Sometimes, we initiate a commercial project with a creative partner. Sometimes the client changes their marketing strategy at the last minute. Sometimes, we believe in the concept so much that we decide to say "?#@&%! it", and publish it ourselves! Here’s the story behind this concept.
Our friends at GRDN and long time creative partners came to us with a F#@$ing nice project. A special kind of product....Expand your mind.
Sebastien @ GRDN gave Nik “carte Blanche” to explore a product through light, reflections and the magic of water. Through the simple form of a can, Nik saw an opportunity to create a series of images about a product and its contents, without it being present.
The first thing I do when I have Carte Blanche is to lay down some boundaries for myself. Without them it's difficult to focus on a coherent direction. For Expand your Mind, I've used the shape of the can as the focal point and constant throughout the images. The rectangular form symbolizes a doorway, gateway or enigmatic object that interacts with water and light
NIK MIRUS
Once I determined this visual language, the possibilities felt limitless.
NIK MIRUS
I love the creative stimulation and challenge of having Carte Blanche.
NIK MIRUS
