"Made in Consideration is a campaign designed on principles of thoughtfulness, pragmatism, and a human feel. A bridge between product and emotion. Each visual ties to a deeper meaning, a "consideration", to be discovered throughout the campaign. The concept deserved to be honoured through a visual sensitivity we felt only Mathieu could bring to the project. His instincts honoured our vision for the rebrand at large, working as a unit to launch the EQ3 NYC Flagship" - Wedge
The idea was to make the public travel. This campaign was carried out as part of the opening of a new store in New York City, and considering that space if often limited in this city, we wanted to give a feeling of getaway.
MATHIEU FORTIN
Shot entirely on film, a commercial project is given a new perspective the new consumer craves. Working with a director (Emmanuel Mauries-Rinfret) and D.O.P (Kristof Brandl) who don't come from traditional commercial backgrounds was intentional to give that special, ownable, warm, emotional, signature. We couldn't be more proud.
WEDGE
PHOTOGRAPHER : MATHIEU FORTIN
DIRECTOR : EMMANUEL MAURIÈS-RINFRET
D.O.P : KRISTOF BRANDL
CLIENT: EQ3
AGENCY: WEDGE
CREATIVE DIRECTOR: SARAH DI DOMENICO
DESIGN DIRECTOR: JUSTIN LORTIE
ART DIRECTION: ARIANE LEBLANC
COPYWRITER: SARAH DI DOMENICO
DESIGNER: ARIANE LEBLANC, PHILIPPE DIONNE BUSSIÈRES
STRATEGIST: MARISSA DE MIGUEL
PRODUCER (WEDGE): RICHARD GUAY
PROPS STYLING : EVELYNE MORIN
STYLIST : FREDERIQUE GAUTHIER (FOLIO)
HMU : ISABELLA FORGET
MODELS : AKANE (MAVEN), COLE (FACES), KARINA (DULCEDO), RAMONA (ANOTHER SPECIES)
PHOTO ASSISTANTS : MARTIN LACROIX, JEREMY BOBROW
CAMERA ASSISTANT : PHILIPPE AUGER
GAFFER : HARLEY FRANCIS
GRIP : STEPHANE KLOPP
SWING : BASTIEN MEYER
PRODUCTION DIRECTOR : SÉBASTIEN HOTTE (L'ÉLOI)
PRODUCTION COORDINATOR : JOHANNE RICHER (L'ÉLOI)
P.A : XAVIER MCDONALD
PRODUCTION : L'ÉLOI