For Earth Day 2022, LM Chabot strengthen their environmental values so as to tackle the new Eco-Anxiety epidemic.
This project was a 180 from the work we usually do with regard to the aesthetic, the colours, the vibe, the look and feel. We had a go!
We had a lot of fun during production: as much in coming up with the ideas as the filming.
We preferred to capture an emotion in its expression rather than in a still frame. In video, even a 2-3 second sequence allows the emotion to develop whereas in photography, you have to capture the right fraction of a second. One is more theatrical, the other, more subtle and embedded.
It was quite the learning experience, it was the first time we’d done the direction from A to Z.
RÉALISATION: LM CHABOT
DOP: JONATHAN AUGER
1ST AD: LAURENCE WELLS
AC: BENJAMIN GAGNÉ
OPÉRATEUR CAMÉRA: KES TAGNEY
CHEF ÉCLAIRAGISTE / KEY GAFFER: ALEXIS VALLÉE CHAREST
GAFFER BEST BOY: JONATHAN POULIOT
CHEF MACHINISTE / KEY GRIP: SIMON THERRIEN
GRIP BEST BOY: PHILIPPE BOUDREAU
H&MU: CLAUDINE JOURDAIN
STYLISTE: EUNICE HUOT
ASST. H&MU: CHANELLE BOHÉMIER
SET DESIGNER: MICHAEL HO
SET ASSISTANT: YAN HO
CASTING: CATHERINE LAPALME, JEREMY MOGNI, BENJAMIN THERRIEN, JASON RICHARDSON, ROMANE BONPUNT, JULIE BRUNELLE
DIRECTEUR EXÉCUTIF MONDIAL DE CRÉATION: KRIS MANCHESTER
ÉQUIPE DE CRÉATION: ADRIEN HERON, JULIEN HERISSON, UGO MARTINEZ
DESIGNER: CALVIN CALENDA
ILLUSTRATEURS: DAVID LECLERC, JULIEN POISSON, SIMON ROY-DUBOIS, JULIEN HERISSON
ÉQUIPE SERVICE-CONSEIL: CATHERINE SAVOIE, ARIANE POITRAS
ÉQUIPE DE PRODUCTION: SARAH LONGPRÉ, HUGO BEAUPRÉ, MARIE-CHRISTINE CÔTÉ, MAGALI LOISELLE
ÉQUIPE NUMÉRIQUE: FELICITE KENG, ANTOINE PROULX
ÉQUIPE POST-PRODUCTION: BENJAMIN DES ROSIERS, ELIZABETH FEDAK, SONYA NADON
MOTION: DAVID LECLERC, ISABELLE VOULIGNY, OLIVIER VALIQUETTE
MONTAGE: ELOI ARSENAULT
AUDIO & CONCEPTION SONORE: CULT NATION STUDIOS
POST-PRODUCTION IMAGE: CHOP CHOP FILMS
DIRECTRICE DE PRODUCTION: ALEXE LAROCHE
COORDONNATRICE DE PRODUCTION: ALEXANDRINE BENOIT