An American manufacturer self-labeled as “the Apple of mattresses”, Casper came in with extremely high expectations. The brand has its own codes and aesthetic. This challenge, unlike the products at hand, was anything but restful.
Within very rigid frames where every shot was almost scripted, our task was to produce playful moments without upstaging the mattress. We had to be a little wild in spite of the constraints.
PHOTOGRAPHERS: LM CHABOT
SET DESIGNER: OLIVER STENBERG
PHOTO ASSISTANT: PIERRE-LUC BOUCHARD AND GABRIEL PAQUET
DIGITAL ASSISTANT: STÉPHANE LOSQ
STYLIST: SABRINA DESLAURIERS (TEAMM)
HMU: LAURIE DERAPS (TEAMM)
MODELS : TRISTAN (FOLIO), EVELYNE (MONTAGE) AND ROMI