To represent Aquarelle’s natural flavours, Soleil creates five colorful and vibrant sets where 3D and humans intertwine.
In collaboration with Sid Lee, we created a concept based on a minimalist set design where each actor represents a flavor. In order to guarantee social distancing we replaced live action product shots by 3D environments
SOLEIL DENAULT
To make 3D shots more alive we connected each composition to a camera movement. The idea was that each universe defines a flavor and could be seen as well as independent shots and as a whole in the long version.
SOLEIL DENAULT
AGENCY : SID LEE AGENCY
CLIENT : MOLSON
DIRECTED BY : SOLEIL DENAULT (L'ÉLOI)
1ST ASSISTANT DIRECTOR : ISABELLE BRUTUS
DOP : ANDRÉ TURPIN
1ST CAMERA ASSISTANT : ANTHONY HUNEAULT
DIT : JACOB SOULARD
B-ROLL PHOTOGRAPHER : WILLIAM ARCAND (L'ÉLOI)
B-ROLL VIDEOGRAPHER : GERARDO ALCAINE
KEY GAFFER : HUGO ROY
KEY GRIP : STEPHANE KLOPP
PRODUCTION : L’ÉLOI
PRODUCTION DIRECTOR : SEBASTIEN HOTTE (L'ÉLOI)
PRODUCTION COORDINATOR : YVONNE HERCUN (L'ÉLOI)
SET DESIGNER : CAMILLE BOYER (L'ÉLOI)
HMU : MAINA MILITZA (FOLIO)
STYLIST : JAY FOREST (FOLIO)
MOUVEMENT DIRECTION: CHAD E CONCEPTION
POST-PRODUCTION:
EDITOR: TRAVIS KOMARNISKY
ONLINE EDITING: VINCENT RAINERI (RODEO)
COLOUR GRADING: CHARLES-ÉTIENNE PASCAL (SHED)
3D: SHED
TALENTS: CATHERINE SOUFFRANT (LA SUITE), DAVE MITCH, LAURI-ANNE LAUSON, MIRANDA CHAN, NATHAN ROY (DULCEDO)